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If your website looks old, you should take measures to give it a facelift. A new website design can generate new business. Studies have shown that a good website can get you better customer traffic and improve your user interface. It attracts customers. Here are five major reasons for investing in a good website.

Navigation

The navigation of a website can make your customer stay in your page or get away from it. The website you create must be easy to navigate. The various pages must be differentiable. Good navigation means customers will easily find whatever they need.

Brand consistency

You must have your logo on your website as well. The customer should be able to identify your brand. You should put the same logo on the site that you use in your print materials like brochures and business cards.

Reading patterns

It is important to place the most important information on the upper left-hand column. You only have few seconds to impress your visitor. The visitor must quickly know what you have to offer to them.

Search Engine Optimization (SEO)

Your content must be good and search engine optimized. Don’t make your content too cluttered that it’s hard to read. You should use the right keywords in your content. The keyword should be in the heads and subheads as well. Optimization will help your website to be on top of search engine results.

Try to include images and videos in your site to make it attractive. Update the contents of your website regularly to attract more visitors to your website.

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